Understanding Your Unique Promise Of Value

“For if the trumpet does not give a certain sound, who will prepare for battle.
1 Cor 14:8.

There is nothing that is as powerful as clarity of purpose. Clarity gives direction and is the pathway for distinction. It attracts people to a purpose and makes expectations to be defined.

Unique promise of value (UPV) is an effective branding. It is the way of clarifying and communicating what makes you different and special from other people. It all about understanding your unique attributes – skills, values, passions and strengths and using them to distinguish yourself from your peers and competitors.

This also means clearly communicating the uniqueness that you have to offer your employer and clients.
A strong unique promise of value could be:
• Personal branding
• Corporate branding

Personal Branding
“We all have brands worthy of remarks”
Tom Peters.

Personal branding is about what makes you unique and stands you out from your peers and the crowd. It relates to what you project to others and their perception of you. This is not just a logo or tagline.
Successful personal branding is authentic. This means using what is native to you as the basis of your uniqueness. It is not created, it is uncovered, strengthened and nurtured.

“The truth is that all of us attain the greatest success and happiness possible in life when we use our native capacities to their greatest extent”
Dr Smiley Blanton.

Understanding your strengths, passions, goals and values will help you to focus on your brand and translate them into professional success and personal satisfaction.
Personal branding is the measure of attract- ability that the owner commands from the prospective audience. It makes you the one to call in your field of endeavour. It is the gateway to your true work. You are here to do something-to create something or help others in some way. The answer to this lies in your branding.

Why Do You Need Personal Branding
The most exhausting thing you can be is inauthentic”
Anne Morrow Lindbergh

You have to understand that in whatever you are doing, there are myriad of others doing exactly the same. Business is becoming more and more competitive. You need to stand out and tall to be in control.

Gone are the days when the schools you went to are enough to stand you out or the years of experience you have got. It is usually something more intrinsic and native that stands people out of the crowd.

1. Enhancing Your Visibility

“A good name is better than riches and silver”

Being unique makes you to be visible and different form others in similar field. Richard Brandson is known as an intrepid entrepreneur who loves taking risk and fun. Bill Gate is known for Microsoft Company and his charitable deeds. Wilfrey Oprah is known for her commitment to affect children and people with bad life experience. This makes your name to be known for something. What do you want to be known and remembered for?

There are many names that are known for something- Martin Luther King Jr. was known for his unflinching dream and passion for egalitarianism without violence. Nelson Mandela is known for his commitment for his people.


2. Boosting Of Revenue
When you develop you personal branding, your personality commands great income and people are ready to pay any amount to have your service.
According to 2005 earning record, below is a record of the biggest earner per minute.


THE BIGGEST EARNERS PER MINUTE IN 2005
According London Metro paper in 2005,these are the world earners per minute:
Steve Spielberg £342
Howard Stern £311
George Lucas £242
Oprah Wilfrey £240
Jerry Seinfeld £103
Tiger Wood £92
Dan Brown £90
Jerry Bruckheimer £87
JK Rowling £77
Dick Wolf £72

Am sure the list is not finished until your name is added. The world is waiting for your unique promise of value.

3 Diversification
Just as corporate companies use branding to diversify to other products. A good example is all the big stores like Marks and Spencer who diversified into financial products because of their winning brands.
This is not limited to companies alone, individuals can use their personal branding to extend their income streams in other business opportunities. This will make you a person of open -wide door opportunist and make you to be more resourceful.

4 Reaching Your Goals

There is nothing as frustrating as not reaching a set goal. Effective personal branding makes you live a maximised life. Reaching a set goal will make you have a sense of fulfilment and happiness. It will also make you live a life that affects other people and make you a celebrity in your own world.


5 Opportunities And People
Releasing your unique promise of value makes you a sought for. People want to come around you because of evident impacts and progresses. It opens door of opportunity for you in the nations of the earth.
People are usually attracted to achievers and they are ready to have you as their mentor. This makes you an authority and expert in your field of career.

Always remember that you are at the centre of your universe and you can make anything happen.

Tunji Ishola
"Empowering generations to live life to the fullest and die empty"
Author- Live Your Life To The Fullest.